Why is Platinum So Expensive?

Image via Wikipedia What makes platinum so expensive? Platinum is a very popular metal for its advantages. Unlike white gold, which has be to rhodiumed every so often to keep its shine, platinum retains its…

Yellow Gold vs White Gold in Rings

Image via Wikipedia Gold comes in different karats and color. To some, white gold may appear more appealing, while to others, yellow seems to attract their interest. However, what are the fundamental differences between these…

Jewelry Stores Open on Sunday

A couple weeks ago the employees at Raymond Lee Jewelers were brainstorming different ways to drive more customers to our store. The usual suggestions came up such as, "let's put another ad in the paper"…