/Industry Update: Jessica Simpson to Debut Fine Jewelry Collection

Industry Update: Jessica Simpson to Debut Fine Jewelry Collection

When Jessica Simpson stepped onto the scene in the late 90’s as one of the day’s pop-starlets, not too many people would have guessed that a decade later she’d be at the helm of a fashion empire.

Jessica Simpson, jewelry, raymond lee jewelers
Courtesy of US magazine

The blonde beauty has turned her Jessica Simpson Collection company into a billion-dollar firm, encompassing clothing, shoes, handbags and accessories. Her denim line is sold in more than 650 department stores, and apparently consumers truly cannot get enough of the J. Simps brand.

Zales announced earlier this week that in October 2011 it will debut a collaboration with Jessica Simpson and Firestar Diamonds called “Diamonds are a Girl’s Best Friend.”

“Jessica Simpson is viewed as the girl next door, and our guest is a midmarket guest and we believe she is someone that they can identify with. She has great reach and great power across a number of different categories, so doing a diamond fashion collection made perfect sense,” Zales’ CEO Theo Killion tells Women’s Wear Daily.

The line will feature pendants, rings, bracelets, earrings, and bangles in gold, silver and diamonds, and prices range from $79.99 to $999, making the line easily accessible to Simpson’s enormous fan base.

White gold and diamond heart pendant from Simpson's collection

Jess tells Woman’s Wear Daily: ““I love that a piece of fine jewelry can be passed down from generation to generation. I cherish the pieces that were given to me, so it is really special to be able to design my own.”

RLJ readers, are you excited to see this line of fine jewelry? Are you a fan of Jessica Simpson’s fashion empire?

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