Taco Bell Offers Gold instead of Cash Prize

Tip of the hat to our friends over at Lear Capital for shedding some light on a sweepstakes at the popular fast food chain with an interesting new twist. Rather than offering federal reserve notes (cash) for the prize of its “Get a Meal Deal” sweeps, Taco Bell offered the winner (soon to be announced, as the promotion ended yesterday) “up to $1000 in real gold.”

As Lear Capital points out, by way of The Silver Doctors, this is a huge departure for the world of sweepstakes. As Silver Doctors put it “This represents a huge paradigm shift!” Essentially, Taco Bell is suggesting that gold might just be a more desirable prize than cold, hard cash. Gold is perennially valuable, where the dollar might not be, and after a year filled with skyrocketing gold prices in the face of global economic uncertainty, this sweepstakes prize might just be the first of many.

From the actual contest rules:

“If I win, what form does the gold get delivered to me in?

Verified winners will get the gold in American Eagle Gold Coins (equivalent dollar value is also an option upon request).

How much gold can I win?

You can win either $190 or $1,142 in real gold! The price of gold fluctuates, so the prize values are based on the price of gold as of August 2, 2011.

How do I enter?

Text the 9 digit code found on your specially marked DORITOS® Tortilla Chips bag from a meal deal at participating Taco Bell locations to 24477 (CHIPS). Msg & Data rates may apply. To enter without purchase or incurring text message charges, call 1-800-352-1335.”

Liz for Raymond Lee Jewelers, South Florida’s most reputable source for buying and selling gold.

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About Liz at Designers & Diamonds

I'm the marketing director for Raymond Lee Jewelers, the voice behind Designers & Diamonds, and the crazy woman obsessively live Tweeting the lack of jewelry coverage at red carpet events.

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