Advertising used to be pointed at men so they would buy their special someone a gift. Men buy themselves luxury watches, bracelets, necklaces, and more. When they buy women a piece of jewelry it is usually for a special occasion: maybe a birthday, a holiday, an engagement, etc. Times have changed from when it was mainly men buying women jewelry. Now, it’s working women buy themselves jewelry. Women have become very independent, and what they want and can afford, they purchase. The percentage of women going to jewelry stores and buying jewelry has gone up so much in the past couple years. A great place to find quality jewelry is Raymond Lee Jewelers!
The new thing that women want is big jewelry, flashy jewelry. Women don’t want simple jewelry anymore, they just want big. There’s no more simple wedding band… it has to have diamonds and more diamonds! The bigger, the better. Color is popular too with women. They don’t just want a regular diamond, they want colors! Because of all these choices, women go out and buy themselves jewelry without the help of men.
Big necklaces have also become very popular. Flashy necklaces with a lot of charms and colors and different types of chains are becoming popular. Mixtures in metals are also popular. Not only are the necklaces big and bulky, but they are long too! They are either worn long or even doubled up sometimes.
It doesn’t matter if the jewelry is a necklace, bracelet, ring, or pair of earrings, jewelry is always in high demand. Raymond Lee Jewelers has an assortment of jewelry that you should come and check out!
By: Jaimee at Raymond Lee Jewelers
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