Shot in , this short film tells the story of the collaboration between Converse and Finnish textile icon Marimekko. The cinematic portrait celebrates the timeless spirit that both brands are born out of and unveils the story behind the women’s focused Converse x Marimekko Spring 2011 collection. The film’s soundtrack features tracks by artists Husky Rescue and Uusi Fantasia.
Not only is the Spring Collection of Classic Converse with a Retro Textile Twist CHUCK-full of awesome patterns and incredible details that have never been featured before in the Converse discography, but the packaging is totally original and creative… A Perfect Package!
The partnership’s debut collection pairs Converse’s most popular styles— High and Ox—with three of the house’s signature graphic patterns; Tarha and Pikkusuomu by Annika Rimala, and Kirppu by Maija and Kristina Isola. Converse ♥ Marimekko collection; starting at $75; converse.com – Info via ElleDecor.com
Marimekko, established in 1951, is a Finnish textile and clothing renowned for its original prints and colours. The company designs and manufactures high-quality clothing, interior decoration textiles, bags and other accessories.
“This enriching collaboration brings together two brands that both have a distinctive idiom and a unique heritage,” says Marimekko’s creative director, Minna Kemell-Kutvonen. “The two companies have always walked their own path, and we also share the same unpretentious and joyful approach to life.” -via designwear daily
From ‘Helsinki Vintage’: Marimekko’s Design Manager Noora Niinikoski stopped by AMERICANA’s shop for a chat about Converse ♥ Marimekko and the whole heritage trend with & Finnish brands. She amusingly recounted a similar adventure in Tallinn to find herself a pair of Estonian All-Stars, which also led her to the same back alley post office.
The first partnership between the iconic companies, the women’s spring collection will feature classic sneakers like the Chuck Taylor paired with Marimekko prints created as far back as the ‘60s by designers including Annika Rimala and Maija Isola.
Pick your perfect pair at websites: Marimekko or Converse
Marimekko will be continuing their business partnerships in the . The company is also collaborating with Crate & Barrel and have opened an exclusive shop in C&’s SoHo NYC location—offering bags, bed and bath, kitchen, dining, and more.